Moving is a competitive business, and excellent moving company marketing can make all the distinction. There is a lot of competition in the industry, however a lot moving companies offer less than stellar service.
Are you marketing your moving company based upon just moving things or are you helping individuals accomplish a dream?
One foundation of marketing is producing a strong worth proposition that explains what how you help your client not what you do.
3 Moving Company Marketing Tips
A few people with a cube van and a dolly can say they are movers. Given that all moving companies have the exact same basic offering (we move your stuff from point A to point B), if you're going to step up your moving business marketing game you need to inform consumers what you do differently.
Here are 3 ideas to amp up your moving business marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an axiom in this world it's that moving ain't simple. Since we can all agree that moving is a pain, start with that and tell consumers how you assist make moving easier.
Here are some examples of how you can help moving more painless for clients:
Deal a complimentary moving list, either on your site, in a verification e-mail, or as part of an online customer portal. A simple list that customers can use to bear in mind all the details about moving (forwarding mail, utilities, a location to compose your brand-new address).
Offer or provide markers, tape, and tape holders with your name and logo. If you do pre-move check outs to provide a quote, provide these important moving materials.
Do not provide a quote, give a moving assessment. All quotes offer the cost, but what about a quote that details how the consumer can conserve cash on the move when they move with you? Packaging ideas, scheduling options, and contingency strategies.
With the worth proposition thesis, consider marketing yourself as the group that makes moving less unpleasant. Detail all the methods you help make the relocation easier for the client. Delivery of boxes? Assist with packing? If "We make moving simple" becomes your company mantra, that's an excellent start.
2. You Should Have Reviews. Period.
Moving is based upon trust. Customers need to trust that what efficiently totals up to strangers aren't going to fill up all their stuff and disappear into the night. Believe about it. Your life packed into boxes and driven off by these folks you simply fulfilled and you hope the truck appears at your brand-new location with your stuff.
Make sure you have reviews on your website, Yelp, Google, and any other review website individuals use in your area. Ask customers if they would be comfy offering you an evaluation when the job is done.
Favorable evaluations go a long way to helping individuals select a mover.
Pro suggestion: Don't request for a review the day of the move. Wait a couple days or a week. Even much better, request the review in a thank-you note you send out after the move.
3. How Do You Go The Bonus Mile?
Do you bring coffee the early morning of the move? Ask clients and friends about what would be amazing on the move day to help.
Then do it and market your moving business with it.
You might be the "family friendly mover". Or, you could be cross nation professionals that offer GPS tracking so clients visit can follow the truck along the path. You might do some or all of these things-- working that into your marketing will pay off. Make these little touches the foundation of your moving business marketing. Going the extra mile pulls you ahead of the pack and helps get the quote and the organisation.
Final Thoughts: The Balance Between Value, Trust, and Painless.
Remember when you're marketing your moving company, people are balancing three things: value, trust, and how easy you make the move for them. You could offer a lot of additionals to make the move as easy as possible, but the cost will, of course, be greater.
Inform clients how you balance these 3 things and you will reveal how you offer value and are the right option for their relocation when you're doing moving company marketing.
Want more moving business marketing ideas? Read our post about marketing, advertising, and sales for moving companies.